Insights & Updates
Guides, tips, and strategies to get the most out of GoGiftCards.
Guides, tips, and strategies to get the most out of GoGiftCards.

Shopify now recommends gift cards as a BFCM promotion. Here are 3 BFCM gift card promotion plays you can run in 2026, plus how to actually execute them.

Self-use gift cards nearly doubled to 56% in 2026. How Shopify merchants can win budget-minded buyers before Q4.

A new BHN/NAPCO benchmark graded 120 retailers on digital gift cards. Here's what Shopify merchants can learn from where they're falling short.

A week-by-week checklist to prep your Shopify gift card strategy before Q4 2026: fraud settings, corporate gifting, scheduling, and BFCM readiness.

A 2026 guide to US gift card laws: CARD Act rules, state expiration bans, dormancy fees, and escheatment, so your Shopify store stays compliant.

Back-to-school and college spending hits a record $146.8B in 2026. Here's how Shopify merchants outside school supplies can capture gift card sales.

Six months into 2026: fresh Shopify gift card app data, market growth, and merchant trends. What changed since our March landscape report.

Father's Day 2026 hit a record $27.9B. Here's what the data says about gift card demand, last-minute buying, and what to fix before 2027.

87% of couples now build a cash-fund registry. Here's how independent Shopify brands can turn wedding season gifting into gift card revenue.